The FUSSBALLLIEBE Official Match Ball for UEFA EURO 2024 embodies the spirit of the tournament, showcasing a perfect blend of cutting-edge technology, sustainability, and vibrant design. Crafted with adidas Connected Ball Technology for the first time at a UEFA EURO, this innovative feature provides unprecedented insight into the ball’s movement, while significantly contributing to UEFA’s video assistant refereeing decision-making process.
Revealed at a special event held in front of the Olympiastadion in Berlin, the FUSSBALLLIEBE ball was met with enthusiasm and excitement. Symbolizing the love for football, FUSSBALLLIEBE integrates striking black wing shapes adorned with colorful edges, curves, and dots, capturing the dynamism and energy of the game. The infusion of bold red, blue, green, and orange hues not only celebrates the spirit and fervor that participating nations bring to the tournament but also pays homage to the pure simplicity of football, which captivates fans worldwide.
Furthermore, as a testament to environmental responsibility, the manufacturing process of FUSSBALLLIEBE emphasizes sustainable and bio-based materials. By incorporating recycled polyester, water-based ink, and a range of innovative components such as corn fibers, sugar cane, wood pulp, and rubber, the new adidas Official Match Ball sets a new standard for eco-friendly sports equipment.
In the words of Zvonimir Boban, UEFA’s technical director and chief of football, “The UEFA European Football Championship represents the pinnacle of national team competition in Europe, and we are committed to ensuring that every aspect, from the venues to the equipment, upholds the highest standards of quality and performance. We are, as always, confident that Adidas’ FUSSBALLLIEBE will mark another stride in our shared dedication to excellence.”
Sam Handy, VP Product and Design at adidas Football, expressed, “When designing this Official Match Ball, we were inspired by the energy and diversity of the tournament and the love that Europe has for football. With that in mind, we hope FUSSBALLLIEBE will bring joy wherever it’s kicked.”
The unveiling of FUSSBALLLIEBE initiates a five-day celebration at the Olympiastadion in Berlin, featuring special appearances from past UEFA EURO legends and current icons, freestyle battles, and opportunities for fans to experience the ball firsthand. Additionally, a roadshow across the ten host cities, including pop-up inner-city football pitches and ball giveaways, aims to spread the joy of FUSSBALLLIEBE while fostering a deeper connection with communities and fans.
Moreover, in a commendable move, 1% of the net sales of the FUSSBALLLIEBE Official Match Ball will be contributed towards Common Goal, a charitable project created by streetfootballworld and Juan Mata. Common Goal supports high-impact football charities worldwide, utilizing the sport as a powerful tool to address social issues. This initiative is also a partner of the UEFA Foundation for Children, underlining the commitment to leveraging football for positive societal change.
As the anticipation builds for UEFA EURO 2024, set to take place across ten host cities in Germany, including Berlin, Cologne, Dortmund, Düsseldorf, Frankfurt, Gelsenkirchen, Hamburg, Leipzig, Munich, and Stuttgart, the release of the FUSSBALLLIEBE Official Match Ball marks the beginning of an exciting journey towards this prestigious football spectacle.
World of sports 
Leave a comment